About Us

The brand began with a simple conviction — finding the perfect rug for your home should be an inspiring and effortless experience. When we looked for rugs, we kept running into the same frustrations: a lack of transparency, and no clear way to know if a rug would actually work in your space.

Our Story

We sought out partners, weavers, and collaborators to help us learn about rug design, construction, and history.

We traveled to remote cities notable for their weaving industries, building a network of artisans and collectors to supply quality pieces. In Indonesia, we designed a website and opened a warehouse and a showroom you could shop rugs for your home with ease.

Our Team

We’re a small team based in Bandung, Indonesia, with partners in Egypt, India, Turkey, and China.

No matter how much we grow, our core mission never changes. We believe that discovering the perfect, high-quality rug should be an easy, transparent, and affordable experience. By continuing to design and hand-select every piece in our curated collection, we deliver beautiful craftsmanship straight to your doorstep.

Beige distressed area rug with abstract dark streaks and worn texture throughout

Welcome to a clearer, simpler way to style your space.

Browse the collection and find the right rug for your room. Have a question? We are only a message away.